HomeAdvisor sells the same homeowner to four roofers at once. CurbSight gives you the entire scored territory — yours alone, no per-lead fee, no race to call first.
HomeAdvisor (now part of Angi) is a lead marketplace: a homeowner fills out a form, HomeAdvisor sells that lead to 3-4 contractors simultaneously, and the first to call wins. CurbSight is the opposite model: you own your territory, you see every scored property in it before anyone else, and there's no per-lead fee and no competition. If you've ever paid $50-150 per HomeAdvisor lead just to get four busy signals or unqualified callbacks, CurbSight is structurally different.
| CurbSight | HomeAdvisor | |
|---|---|---|
| Lead ownership | Yours alone — no other contractor sees your territory | Same lead sold to 3-4 contractors |
| Cost per lead | Flat monthly — zero per-lead fees | $25-150+ per lead, varies by category |
| Lead intent | Prospecting from public data — you find them | Inbound — they fill out a form |
| Lead quality | Scored 0–100 with full property intel | Often unqualified or already shopped |
| Competition | Zero on the lead | Race to call first |
| Refunds for bad leads | N/A — no per-lead model | Possible but contentious |
HomeAdvisor's profit motive is to sell each lead as many times as the market will bear. The contractor's profit motive is to win that lead. Those motives are directly opposed. A homeowner who fills out a HomeAdvisor form for 'roof repair' becomes a lead sold to 3-4 contractors. The first to dial wins maybe 60% of the time. By the second call, the homeowner is already irritated. By the fourth, they don't pick up. The contractors who paid $80-150 each get nothing, then file refund requests with HomeAdvisor, who fights them. This is the structural design of the marketplace.
CurbSight isn't a marketplace. There's no homeowner-side form. Instead, we use public records (county assessor data, NOAA storm history, satellite imagery) to score every residential property in your territory — typically 5,000-15,000 properties per zip cluster. You see the high-scoring ones first, with full property intelligence (owner name, year built, hail history, current property value, contact info via skip-trace). You're the one initiating contact, you're the only one calling that homeowner about roofing, and there's no third party taking a cut on every conversation.
If you're a brand-new contractor with no territory knowledge, no team, and no time to prospect proactively, HomeAdvisor's inbound flow has a place — even with the structural issues. You're paying for the work of finding leads that you don't have time to do yourself. As soon as you can dedicate any time to outbound, the per-lead economics start to lose to a flat-monthly territory tool.
HomeAdvisor pricing is per-lead, ranging from $25 to $150+ depending on category and competition. A roofing company that purchases 30 HomeAdvisor leads a month at $80 each spends $2,400/month — for leads that are shared with 3-4 competitors. CurbSight Pro is $1,500/month flat for 10 territories of scored leads that are yours alone. For most contractors doing any meaningful HomeAdvisor volume, CurbSight is cheaper AND yields better-converting leads.