Curbsight vs Roofr
Roofr grew from measurement reports: order one per roof, quote from it, pay per report. Curbsight measures the roofs in your territory automatically — no meter — and puts a scored lead engine and a full contractor CRM around the estimate.
Roofr is a roofing sales suite built around its flagship: ordered aerial measurement reports with a guaranteed turnaround, feeding clean proposals, material ordering, invoicing, and payments. Two structural things separate it from Curbsight. First, the meter: Roofr reports cost $13-19 each on top of the subscription — your cost of quoting scales with your volume. Curbsight's roof measurements are computed automatically for your territory with no per-report fee. Second, the front of the funnel: Roofr has no property data, no storm intelligence, no canvassing, and no owner contact data — it starts when you already know which roof to quote. Curbsight starts earlier: every property scored 0-100, hail swaths on the map, skip-traced phones, knock tracking — then estimates, invoicing, and QuickBooks sync on the back end.
Feature comparison
| Feature | Curbsight | Roofr |
|---|---|---|
| Lead generation | Every property scored on a map — public records + NOAA + radar hail swaths | Not provided — instant-quote widget captures inbound (add-on) |
| Storm intelligence | Hail swaths per roof, claim windows, predictive alerts | Not provided |
| Door-to-door canvassing | Built-in — knock tracking, gamification, live team map, route optimization | Not provided |
| Owner names + phone numbers | Included + skip-trace on demand | Not provided |
| Roof measurements | Computed automatically for your territory — no per-report fee | Ordered reports, $13–19 each on top of the subscription (2-hr guarantee on paid plans) |
| Proposals / estimates | Self-drafting from measurements + your pricing | Polished proposals (good/better/best) built from the ordered report |
| Material ordering | Supplier-ready orders from the job | Built-in (major distributors) |
| Invoicing + QuickBooks | Invoicing + online payments + QuickBooks Online sync | Invoicing + payments; QuickBooks sync is limited (their most-repeated review complaint) |
| Photo documentation | Built-in — GPS auto-filed, AI reports | Via CompanyCam integration |
| Pricing model | $29/seat canvassing (no min/setup/contract) · $500–$5,000/mo flat intelligence tiers | Free–$349/mo tiers + per-report fees + add-ons (estimator, sites, SMS) |
What Roofr does well
Roofr's measurement reports are a real product with a real promise: order a report, get it back in as little as two hours on paid plans, quote from clean numbers. The proposals look sharp, material ordering connects to major distributors, payments and financing are built in, and their support reputation is genuinely strong — category-best review scores. As a quoting suite for a company with its lead flow already handled, Roofr is a polished tool.
The meter problem
Roofr's economics have a meter in them. Reports run $13-19 each on top of the monthly subscription — pay-as-you-go on every plan, including the paid ones. Quote 40 roofs after a hail storm and the reports are a rounding error; quote 400 and they're a second subscription. The add-ons stack the same way: the instant-quote widget, the website product, and SMS are each their own monthly line item. None of this is hidden — it's just a pricing architecture where doing more roofing costs more money.
Why Curbsight is different
Curbsight removes the meter and moves the starting line. Roof measurements are computed automatically for properties in your territory — the estimate drafts itself from real square footage and your pricing, at no per-report cost, at any volume. And the product starts long before the quote: every property scored 0-100 from public records, federal storm data, and radar hail swaths; owner names and skip-traced phones; knock tracking with gamification; and after the sale, photo documentation, supplements, invoicing with online homeowner payments, and QuickBooks Online sync.
- No per-report fees — quoting every roof in the swath costs the same as quoting one
- The lead engine Roofr doesn't have: scored territory, hail swaths, claim windows, owner phones
- The canvassing layer Roofr doesn't have: knocks, streaks, leaderboards, routes
- Invoices, payments, and hours sync to QuickBooks Online — the gap Roofr's own reviewers flag most
- You quote at storm volume and per-report fees punish exactly the behavior that grows revenue
- You need the front of the funnel — scored doors, storm data, owner phones — not just a quoting suite
- You run door-to-door reps and want canvassing in the same product as the estimate
- Full QuickBooks sync of invoices, payments, and hours matters to your bookkeeper
- You want ordered measurement reports with a guaranteed turnaround as an audit-grade artifact per roof
- Your lead flow is inbound and handled, and you mostly need polished proposals + material ordering
- Their free Starter tier fits a low-volume operation that quotes a handful of roofs a month
- Support responsiveness is your top selection criterion — Roofr's reputation there is earned
Pricing
Roofr's published pricing (overhauled March 2026): a free Starter tier with reports at $19 each, then subscription tiers up to Scale at $349/mo ($299 annual) with reports at $13 each — always pay-as-you-go on top. Add-ons stack from there: the instant estimator at $149/mo, websites at $99/mo, SMS at $49/mo. A fully-loaded Roofr runs roughly $550/mo before a single report is ordered. Curbsight Pro is $1,500/mo flat: 10 seats, 20 territories, unmetered roof measurements and self-drafting estimates, the scored-lead map with storm intelligence, 6,500 phone reveals, canvassing, photo documentation, invoicing, and QuickBooks sync. One is a quoting suite with a meter; the other is the whole motion with the meter removed.