Insurance-Readiness Score
Every property card surfaces a 🛡 badge when (storm hit zip in last 24mo) AND (roof age ≥ 5y) — color-coded by urgency. Click into Detail and see the literal opening sentence: "Your home was hit by 2.5\" hail on March 12. Your insurance claim window closes in 42 days. Mind if I take a quick look at your roof?"
Pitch Coach (roofing playbook)
Property card shows the era classification (new / early / ideal / aging) and the right pain points to lead with. Includes the inspection checklist: drip edges, valley/step flashing, deck material check, granules-in-gutters.
NOAA hail data per property
562+ verified NOAA storm events joined to property zips. See magnitude, date, and damage estimate per property — not just county-level vague reports.
Roof age estimation
From year_built and any recorded remodel year, with confidence flagged on the card. Caps at 25y for properties where the visible roof looks new but no permit exists.