# Lead Generation for Solar Companies

CurbSight is the property intelligence platform for residential solar installers who want a steady stream of high-quality leads — not the aggressively-shared clicks from solar lead aggregators or expensive Facebook funnels. CurbSight scores every home in your service area on the signals that actually predict solar conversion: roof orientation, roof age, square footage, property value, and owner occupancy.

## What Makes a Good Solar Lead

The economics of residential solar are unforgiving. A great solar lead has:

1. **South-facing roof orientation** — maximum sun exposure means maximum panel output and ROI.
2. **Low roof age** — you don't want to install panels on a 20-year-old roof that needs replacement in three years. New roofs and recently-replaced roofs are ideal.
3. **High electricity consumption** — typically correlates with home square footage and family size.
4. **High property value** — owner-occupants of $250K+ homes are the dominant buyer profile.
5. **Owner-occupied** — renters cannot authorize a 25-year asset on the roof.

CurbSight's solar scoring model weights these signals heavily and, critically, *down-ranks* homes with old roofs. This is the opposite of how the model treats roofing leads — and it's why having a vertical-specific scoring engine matters.

## How Solar Companies Use CurbSight

**Territory build.** Drop in your zip codes. CurbSight pulls year built, square footage, owner occupancy, and assessed value for every property.

**Roof analysis.** Satellite imagery on every property card lets your reps confirm roof orientation, shading from trees, and visible roof condition before knocking. On Enterprise, AI vision is rolling out to flag south-facing roofs automatically.

**Score and prioritize.** Filter to: square footage 1,800+, year built 2005+ (newer roofs), owner-occupied, value $250K+. The result is a high-conversion list of homes where the math works.

**Talking points that land:**

- "Your roof is south-facing and only about 8 years old — you'd get the full 20+ years of panel life before any roof work is needed. That's an unusually clean install for this neighborhood."
- "Property records show your home is around 3,200 square feet. Homes that size in this area are typically running $250–$400/month in electricity. We can usually cut that to under $50."
- "Most of your neighbors have older roofs that we can't put panels on yet. You're in the right window."

## Why Not Solar Lead Aggregators?

Solar lead aggregators (Modernize, EnergySage, etc.) sell leads for $80–$300 each, almost always shared with multiple installers. The homeowner has filled out a form, is being called by 3–5 companies, and is comparison-shopping by the second conversation. Close rates on shared solar leads are notoriously low.

CurbSight gives you a list of homes that *should* be candidates based on objective property and roof characteristics, before the homeowner has filled out anything. Your sales motion is consultative — you're educating someone on an opportunity they hadn't considered, not bidding against three other installers.

## Why Not Facebook Ads?

Facebook leads convert at 1–3% in solar because the ad targets intent, not fitness. A homeowner who clicked "save 50% on your electric bill" might rent, might have a north-facing roof, might have a 22-year-old roof, might live in a $90K home where the financing math doesn't work. CurbSight pre-filters all of that.

## Multi-Vertical Pairing: Solar + Roofing

The most sophisticated CurbSight customers run solar AND roofing on the same platform. The use case:

1. A home scores 90 on the roofing model (old roof, recent hail) but 30 on solar (roof too old).
2. The contractor sells the re-roof first.
3. After the install, the same home now scores 85 on solar (new roof, ideal orientation).
4. Solar is sold to the same customer six months later, often with the homeowner already emotionally invested in the company.

This kind of sequencing is impossible without integrated multi-vertical scoring. It is one of the most repeatable revenue patterns we see on the platform.

## Pricing for Solar Companies

- **Starter — $500/month:** 3 territories, ~5,000 scored properties.
- **Pro — $1,500/month:** 10 territories, interactive map, route optimization, phone numbers, project management.
- **Enterprise — $5,000/month:** Unlimited territories, multi-vertical scoring (solar + roofing on the same property), API access, AI vision for roof orientation analysis as it ships.

Request a free sample territory at [curbsight.io](https://curbsight.io).

## See Also

- [How Property Scoring Works](../scoring.md)
- [Lead Generation for Roofing Companies](./roofing.md)
- [Pricing](../pricing.md)