# Lead Generation for Roofing Companies

CurbSight is the property intelligence platform built for roofing contractors who are tired of paying $50–$200 per shared lead from HomeAdvisor or grinding through random doors with Sales Rabbit. Every property in CurbSight is scored on roof age, hail exposure, financial confidence, and owner occupancy — so your reps spend their day on the houses most likely to need a re-roof, not random streets.

## Why Roofing Is the Killer Use Case

Roofing is the vertical CurbSight was built around for one reason: federal data. The National Oceanic and Atmospheric Administration (NOAA) publishes the Storm Events Database, which records every hail, wind, and tornado event in the United States with location, severity, and timestamp. CurbSight cross-references this dataset against every property in your territory to compute a hail exposure score per home.

A roofing-focused score combines:

1. **Hail exposure** — was this house under 2.0"+ hail in the last 24 months? This alone is a high-conversion signal.
2. **Roof age** — estimated from year built, with downward adjustment for visible new roofs in satellite imagery. A 1955 home with no visible roof replacement is a high-priority lead.
3. **Owner occupancy** — owner-occupied homes convert dramatically better than rentals because the owner makes the decision and pays for the work.
4. **Financial confidence** — assessed property value as a proxy for the homeowner's ability to pay for premium work, and an indicator of insurance coverage for storm claims.

Properties built before 2000 with 1.5"+ hail events in the last 5 years routinely score 85+ on CurbSight. These are the doors your top closers should be on this week.

## How Roofers Use CurbSight

**Day 1 — Territory build.** Drop in your zip codes. CurbSight queries the county GIS API, joins NOAA storm data, and renders a scored lead list within minutes. A typical rural Oklahoma zip code returns 1,000–3,000 scored properties. A suburban metro zip can return 5,000–15,000.

**Day 2 — Triage.** Sort by score, descending. Top 200 properties become this week's door-knock list. Each property card shows: address, owner name, year built, assessed value, last hail event with size and date, Street View image, satellite roof view.

**Day 3 — Knock.** Reps work the top-scored leads first. Talking points are pre-loaded per property ("Hi, I'm with Sacred Ground Roofing. We've been in the neighborhood after the May 8th hail. Mind if I take a look at your roof?"). The dashboard is mobile-responsive so reps can pull up the property data in the truck.

**Day 4+ — Convert.** Won leads move into the project management module. Kanban tracks the job from inspection → estimate → contract → install → invoice. No need for a separate CRM until you scale past 50 jobs.

## After a Major Hail Event

The 72 hours after a hail event are the highest-conversion window in roofing. CurbSight is built for this:

1. NOAA publishes the storm event within 24–48 hours.
2. CurbSight ingests it and re-scores every property in the affected radius.
3. Your dashboard now shows a re-ranked list of homes within the hail footprint, prioritized by owner occupancy and value.
4. Your reps are knocking before the storm chasers from out of state arrive.

## Talking Points That Convert

Because every property card includes the specific hail event data, your reps can lead with verifiable, hyperlocal context:

- "Your neighborhood was under 2.5\" hail on May 8th — most insurance companies will cover a full re-roof for storm damage that size."
- "Your home was built in 1962 — the original roof is way past its rated lifespan. Even if hail damage is borderline, you're likely due for replacement."
- "We've already inspected three homes on this street. Mind if I take a quick look at yours?"

This is fundamentally different from the generic "do you need a roof?" pitch that gets the door slammed.

## Why Not Just Use HomeAdvisor or Angi?

A HomeAdvisor lead costs $50–$200 and is sold to four contractors at once. The homeowner has already filled out a form and is expecting calls — most of which never happen because the four contractors all assume someone else will call first. Even when you do close, your fully-loaded customer acquisition cost is usually 2–3x what it would be from owned prospecting.

CurbSight Starter ($500/month) gives you 3 territories and ~5,000 scored properties. If even one closes per month at a $10,000 ticket, the ROI is 20:1.

## Why Not Just Use Sales Rabbit?

Sales Rabbit is a great canvassing tool but it does not score. It shows you every house and lets you mark them as you go. CurbSight tells you which houses to skip entirely. For a 5-rep team, the time savings alone — not knocking on rentals, new-construction, or low-value properties — is the difference between 50 and 100 quality conversations per week.

See [CurbSight vs Sales Rabbit](../compare/curbsight-vs-sales-rabbit.md) for the full comparison.

## Pricing for Roofing Companies

- **Starter — $500/month:** 3 territories, ideal for solo and 2-person crews validating the platform on a single market.
- **Pro — $1,500/month:** 10 territories, interactive map with hail overlays, route optimization, phone numbers, full PM module. The standard for roofing companies with 5–15 reps.
- **Enterprise — $5,000/month:** Unlimited territories, multi-vertical scoring (add windows, siding, gutters), API access, AI vision for roof damage detection.

Request a free sample territory built for your service area at [curbsight.io](https://curbsight.io).