# CurbSight vs HomeAdvisor (Angi)

HomeAdvisor (now part of Angi) is a lead marketplace that sells contractor leads from homeowners who fill out service-request forms. CurbSight is a property intelligence platform that finds you the leads in the first place — without the marketplace, without the bidding, and without sharing each lead with three other contractors.

Here is the honest comparison.

## What Each Tool Is Built For

**HomeAdvisor / Angi:** A lead marketplace. Homeowners fill out a request form ("I need a new roof"). HomeAdvisor sells that request to multiple contractors, typically 3–4 per lead. You pay per lead, $30–$200 each depending on category and market.

**CurbSight:** A property intelligence platform. You enter a zip code; CurbSight scores every property in that area using public records, NOAA storm data, and satellite imagery. Every property is yours, ranked by how likely it is to need work. No bidding, no per-lead fees.

## The Lead Ownership Question

This is the central difference.

| | HomeAdvisor | CurbSight |
|---|---|---|
| Who else has this lead? | 3–4 other contractors | Nobody |
| How fresh is the lead? | Already comparison-shopping | Pre-discovery |
| Per-lead cost | $30–$200 | $0 |
| Monthly cost | Variable (lead-volume-based) | Flat $500–$5,000 |
| Lead source | Homeowner self-submitted | Public records + storm data |
| Sales motion | Reactive (call before competitors) | Proactive (educate before they shop) |

## The Conversion Math

A typical HomeAdvisor / Angi roofing lead:
- Cost: $80
- Sold to: 4 contractors
- Your statistical close rate: 5–15% (because you're competing)
- Fully-loaded cost per acquired customer: $530–$1,600

A CurbSight Pro plan with 10 territories:
- Cost: $1,500/month flat
- Properties scored: ~25,000
- Top-scored leads (85+): typically 200–400/month
- Cost per scored, owned lead: $4–$8
- Close rate from owned proactive prospecting: typically 10–25%
- Fully-loaded cost per acquired customer: $20–$80

The 10–50x cost-per-acquisition difference is why most CurbSight customers cancel their HomeAdvisor spend within 90 days.

## When HomeAdvisor Is the Right Choice

- You need same-week leads with no setup time.
- You operate in a category where proactive prospecting doesn't work well (emergency plumbing, urgent repairs).
- You have unusually fast inside sales follow-up (under 5 minutes from lead receipt) and can win the response race.

## When CurbSight Is the Right Choice

- You sell roofing, siding, windows, solar, HVAC, gutters, or painting.
- You'd rather pay flat than pay per lead.
- You want owned leads, not shared leads.
- You operate in a hail-prone region (NOAA data is a structural advantage).
- You door-knock or canvass, or want to.
- You want sustainable lead-gen economics that don't get worse as you grow.

## What You're Actually Buying

A HomeAdvisor lead is a *moment* — a homeowner's intent at the second they filled out the form. By the time you call, that moment has often passed.

A CurbSight property is a *fact* — the home was built in 1968, has original siding, was under 2.5" hail in April, and the owner has lived there for 23 years. Those facts are stable. You can knock on Tuesday or Friday and the property is still a candidate.

Owned, durable leads beat rented, perishable leads at every scale we've measured.

## The Storm Season Advantage

HomeAdvisor has no concept of storm seasonality. The same generic "need a new roof" form is sold whether there was a hailstorm last week or not.

CurbSight's NOAA integration means after a major hail event, your top-scored leads automatically reweight toward the affected area. You're working the right blocks within 72 hours — without paying $80 per shared lead to do it.

## Migration Path

Most contractors moving from HomeAdvisor to CurbSight follow this path:

1. **Month 1:** Sign up for CurbSight Starter or Pro. Build your first 3–10 territories. Cap (don't cancel) HomeAdvisor spend at current level.
2. **Month 2:** Run the CurbSight scored leads in parallel with HomeAdvisor. Track close rate and cost per acquired customer on each.
3. **Month 3:** If CurbSight outperforms (it almost always does), reduce HomeAdvisor spend by 50%.
4. **Month 4–6:** Phase out HomeAdvisor entirely. Reallocate the freed budget to expanding CurbSight territories.

## Try CurbSight

Request a free sample territory at [curbsight.io](https://curbsight.io). We will load one of your existing service zip codes into the platform, score the properties, and walk you through the dashboard on a 30-minute call. You can compare the cost-per-lead math against your current HomeAdvisor spend immediately.

## See Also

- [CurbSight vs Sales Rabbit](./curbsight-vs-sales-rabbit.md)
- [CurbSight vs Jobber](./curbsight-vs-jobber.md)
- [Lead Generation for Roofing Companies](../use-cases/roofing.md)
- [Pricing](../pricing.md)